𝗝oe 𝗦award's 𝗕usiness of 𝗠otorsport
News analysis Without fear | Without favour | Without spin

Good information is essential to keep ahead of the game

JSBM looks at the motorsport world and put new stories into context, analysing the causes and effects, looking at new concepts and innovative thinking throughout the industry.
It keeps an eye on Formula 1, NASCAR, IndyCar, the FIA World Endurance, Rally, Rallycross and Touring Car Championships, Supercars in Australia, rally-raids and even drag racing. And if there is a good idea in club racing or in terms of organization, JSBM will explain its value.
It is read by the decision-makers of global motorsport: team principals, regulatory bodies, manufacturers, rights-holders, promoters, sponsors, teams and circuit executives in more than 20 countries around the world, mostly in the English-speaking markets. It has always enjoyed a predominantly US audience, followed by the United Kingdom. The top 10 markets include France, Australia, Germany, the Netherlands, Canada and Ireland.
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JSBM Newsletter is sent by e-mail every Monday morning at 9:00am GMT in non-race weeks, but will, if necessary, be delayed a few hours on the Monday after each F1 Grand Prix. It is not published for 2 weeks during the Christmas holiday and 2 weeks during the F1 August break.

Read by motorsport professionals

What they say

Damon Hill, OBE 1996 F1 Champion
Joe separates the wheat from the chaff and makes sense of an otherwise baffling Rubik's cube of business, sport and politics. In a world where time is of the essence, a fraction of a second more reflection is a rare thing, and all the more valuable for that. To anyone keen to get more insight into F1, either for their own entertainment, or more essentially for those thinking of becoming involved as a sponsor or a competitor, I highly recommend you read JSBM regularly.
Tom Kristensen Nine-time Le Mans 24 Hours Winner
If you need a straight answer to the latest insights of the great world of motorsport. You got to look first for Joe Saward - or read JSBM - the respected and experienced source in the paddock. He never missed an F1 Grand Prix since your dear Grandad wore shorts!!!
Peter Digby Chairman, BRDC
A well-informed and timely newsletter. I look forward to reading it as it’s concise but well supported by many years of valuable experience.
Stuart Pringle Managing director, Silverstone circuit
Receiving Joe’s incredibly well-informed insight in to the world of motorsport every Monday morning helps me keep track of what is happening within the motorsport industry and builds a helpful picture of what is unfolding which is seldom incorrect.
Matthew Marsh Former racing driver, Motorsport consultant and TV presenter
We think we know what is happening from what is being announced on social media. But to understand who is making it happen, why it’s happening - and what else it’s going to affect - I read JSBM. Generally I find out before it happens! And in the time it takes to drink a morning coffee (or an evening Martini!).
David Coulthard, MBE F1 driver
I always look to Joe as the credible source of all F1 knowledge as he actually takes the time to speak to people.
Ryan Story Team principal, Shell V-Power Racing Team
JSBM is the ultimate insider’s guide to the world of motorsport - where you’ll often read about what’s happening in our industry before you can anywhere else. Joe’s insight and analysis is second to none and I can’t wait for it to hit my inbox each Monday. It’s a proper must-read!
Jeff Swoboda VP Business Development, 7R
"There is a lot of motorsport news available across the internet every day, however there is very little that offers true insight into the inner workings of the industry and all the various parts that go into getting things done in our complex business. The JSBM newsletter does just that, with truly insightful information from those on the ground delivered in a simplified, concise format every Monday morning."
Peter Secchi, Director, Crunch Communications
Required reading for anyone working, not just in F1, but in motorsport as a whole. A combination of his experience, his access and his eye for a story makes Joe’s weekly summary the best motorsport business briefing out there.
Motorsport Week
Joe’s words and thoughts are invaluable to anyone really interested in F1 and the wider motorsport world. We read JSBM every week and would recommend it to any serious fan who is not necessarily looking for tabloid gossip! Motorsport Week is proud to publish some of his articles.
Allard Kalff Former racing driver, TV commentator
My JSBM newsletter is a great addition to my Monday morning routine, preparing for my podcast and TV programmes for the week ahead, a coffee in hand. Apart from the information, it’s also an inspiration to go and look for more info. Anyone involved in motorsport should read it regularly.
Chip Ganassi One of the most successful team owners in motorsport
I like JSBM simply because it weekly gives a quick, concise, insider look at what's topping the news in worldwide motorsport.
Peter Wright Ground-breaking F1 engineer
Receiving the JSBM newsletter each Monday, with hard news and an insider view of the previous week’s happenings in motorsport, is always a good way to start the week.
Mark Preston Motorsport director, Lola cars
Since my early days as Technical Director with Super Aguri F1 in 2006, Joe has been an indispensable voice in motorsport journalism, blending unparalleled paddock knowledge with journalistic integrity. Our discussions, ranging from F1 to FE, underscore his deep passion and understanding of motorsport’s past, present, and future. Joe’s newsletters, podcasts, and articles offer invaluable insights, making his work a cornerstone for anyone deeply invested in the racing world.
Matt Cleary President, Sunday Group Management
Working for a motorsport communications firm based in the US with clients in IndyCar, sports car, and F2, the JSBM newsletter plays a critical role not only in being able to be up to date quickly, but it is also a throughly pleasurable read that is a great way to kick off each week. The insights are often months ahead of the news, and the diversity of the topics don’t suffer from a myopic view of F1, as so many of the commercial players are interconnected across leagues, sports, and markets. Sometimes it feels like an unfair advantage to have this in the inbox each week, but it’s not an advantage that I’d like to give up.
Norberto Mujica Editor GP Blog in Spanish
If you are not following JSBM and Joe Saward on X, do yourself a favour, follow them, click the bell 🔔 and don't miss out on the latest events (or exciting possibilities), as well as truthful information, from the elite of world motorsport.
David Richards, CBE Chair, Prodrive and Motorsport UK
You can always rely on Joe’s newsletter to provide an objective, well-balanced insight into the world of motorsport. No sensational headlines, just well researched facts and intelligent commentary from someone who knows the industry inside out.
Roland Dane Chairman, Triple Eight Race Engineering
JSBM reaches the areas that other sources don’t. Sometimes being here in Australia can feel a long way from the epicentres of world motorsport and Joe’s newsletter helps me keep in touch with the wider world.
Rchard 'Spanners' Ready Missed Apex Podcast
Joe’s engagement with fans of F1 is tireless. He’s built up a loyal community of fans that don’t believe anything F1 related until Joe has said it. I’ve seen first hand, just how much his readers respect and admire him and that doesn’t come about without years of trust built up from solid reporting from the paddock.
Bob Barnard Motorsport consultant
I have been a regular subscriber to the JSBM newsletter for many years. It is the only source of motorsport business news that covers the whole spectrum of racing with real insights into what is actually happening, and is regularly correct in predicting events weeks in advance. If you are in the business of motorsport it is a must-read.
Chris Aylett CEO, Motorsport Industry Association
Always reliable, well-informed, insightful, unbiased information on the business world of motorsport. Up to date information on the market place - simply an invaluable source of knowledge built upon years of experience.
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